ethical communication and social responsibility

A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term «strategic communication» properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective

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Прайсы на ethical communication and social responsibility

Магазин Название в каталоге Цена
litres.ru Steve May The Handbook of Communication and Corporate Social Responsibility 17401.03 руб
litres.ru Paul Cloke Globalizing Responsibility. The Political Rationalities of Ethical Consumption 7068.72 руб
litres.ru Fackler P. Mark The Handbook of Global Communication and Media Ethics 35272.38 руб
litres.ru Coombs W. Timothy Managing Corporate Social Responsibility. A Communication Approach 7560.02 руб
litres.ru Robert Gianni Responsibility and Freedom. The Ethical Realm of RRI 9880.92 руб
litres.ru Virgil Lenoir Cristian Ethical Efficiency. Responsibility and Contingency 9189.41 руб
ozon.ru David L. Remund The ART of Responsible Communication. Leading with Values Every Day 4564 руб
ozon.ru Kathrin Bauer The Use of Corporate Social Responsibility as a Public Relations Strategy considering Latin America as an example 9252 руб
litres.ru Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model 3416.46 руб
ozon.ru Arend Grünewälder Corporate social responsibility 1977 руб
ozon.ru Ye Wang The impact of CSR and public platforms on corporate marketing communication 2277 руб
ozon.ru Justice, Morality, and Social Responsibility (PB) 6152 руб
ozon.ru Guenther Jauck Potential Areas of Conflict in Mergers 8927 руб
litres.ru Mark Durieux Social Entrepreneurship For Dummies 1607.32 руб
litres.ru Michael Dunn Medical Ethics, Law and Communication at a Glance 3762.58 руб
ozon.ru Kathrin Rochow Show me your playlist and I tell you who you are 1689 руб