ethical communication and social responsibility

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A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author—a noted expert in the field—outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term «strategic communication» properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective

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Прайсы на ethical communication and social responsibility

Магазин Название в каталоге Цена
Steve May The Handbook of Communication and Corporate Social Responsibility 17938.09 руб
Paul Cloke Globalizing Responsibility. The Political Rationalities of Ethical Consumption 7286.88 руб
Fackler P. Mark The Handbook of Global Communication and Media Ethics 35928.37 руб
Coombs W. Timothy Managing Corporate Social Responsibility. A Communication Approach 7703.58 руб
Robert Gianni Responsibility and Freedom. The Ethical Realm of RRI 10185.88 руб
Virgil Lenoir Cristian Ethical Efficiency. Responsibility and Contingency 9473.02 руб
Mark Durieux Social Entrepreneurship For Dummies 1637.85 руб
Carl Botan H. Strategic Communication Theory and Practice. The Cocreational Model 3521.91 руб
Barbara Rosenstein Evaluation and Social Justice in Complex Sociopolitical Contexts. New Directions for Evaluation, Number 146 2271.62 руб
Michael Dunn Medical Ethics, Law and Communication at a Glance 3878.71 руб
Rafael Obregon The Handbook of Development Communication and Social Change 16213.56 руб
Tang Tang Strategic Social Media. From Marketing to Social Change 3521.91 руб
Nancy Lee Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause 3460.52 руб
Renata Schiavo Health Communication. From Theory to Practice 7051.25 руб
Jon Leydens A. Engineering Justice. Transforming Engineering Education and Practice 3912.9 руб
Renata Schiavo Health Communication. From Theory to Practice 7078.33 руб